Art direction, illustrations and concept for a campaign design for 7-Eleven's 2023 360 Summer. Running from the months of May to September, this contest asked 7-Eleven customers, 7Rewards members, Slurpee fans and sun lovers to scan their purchases in the app and take off on an epic summer with 7-Eleven. The integrated campaign spans digital, instore and broadcast, inviting 7-Eleven customers to enter the Fuel Your Play contest for a chance to win amazing prizes all summer long.
Art direction, illustrations and concept for a campaign design for 7-Eleven's 2023 360 Summer. Running from the months of May to September, this contest asked 7-Eleven customers, 7Rewards members, Slurpee fans and sun lovers to scan their purchases in the app and take off on an epic summer with 7-Eleven. The integrated campaign spans digital, instore and broadcast, inviting 7-Eleven customers to enter the Fuel Your Play contest for a chance to win amazing prizes all summer long.
