Most people think about insurance companies when things go wrong. But given that Manulife is on a mission to help Canadians live longer, healthier and better lives, we wanted to get Canadians to think about Manulife as a proactive health partner, someone there to help things go (and keep going) right. Start to see healthy living differently, our 360-degree campaign, turned scientific research into unexpected health tips that inspired Canadians to make small healthy choices. Role: Art direction & Design
Most people think about insurance companies when things go wrong. But given that Manulife is on a mission to help Canadians live longer, healthier and better lives, we wanted to get Canadians to think about Manulife as a proactive health partner, someone there to help things go (and keep going) right. Start to see healthy living differently, our 360-degree campaign, turned scientific research into unexpected health tips that inspired Canadians to make small healthy choices. Role: Art direction & Design
