When it came to launching 7-Eleven Canada’s new ¼-pound all-beef Big Bite hotdog, the challenge was to illustrate the wide variety of mouth-watering toppings available. We used typography worthy of the delicious new hotdog itself, creating a unique typographical treatment for each of the 13 toppings available at the Big Bite Bar.The treatments brought to life the flavours and personalities of each topping and were used throughout the campaign’s executions.The animated treatments of each topping were featured in a 30-second TV spot, online videos, and digital displays in all branded 7-Eleven stores from British Columbia to Ontario.
When it came to launching 7-Eleven Canada’s new ¼-pound all-beef Big Bite hotdog, the challenge was to illustrate the wide variety of mouth-watering toppings available. We used typography worthy of the delicious new hotdog itself, creating a unique typographical treatment for each of the 13 toppings available at the Big Bite Bar.The treatments brought to life the flavours and personalities of each topping and were used throughout the campaign’s executions.The animated treatments of each topping were featured in a 30-second TV spot, online videos, and digital displays in all branded 7-Eleven stores from British Columbia to Ontario.
